As of my last knowledge update in September 2021, acquiring a Google Ad Exchange (AdX) Master Account (MA) typically involves a process that includes working with a Google Authorized Buyer, also known as a “Google AdX Partner.” Here’s a general outline of how to get a Google AdX MA account:
Meet Eligibility Requirements:
Google AdX is designed for premium publishers with high-quality content and substantial traffic. To be eligible for AdX, you need to meet specific criteria set by Google, which may include minimum traffic thresholds, content quality standards, and compliance with Google’s policies.
Apply Through an Authorized Buyer:
AdX access is typically granted through Google Authorized Buyers, which are third-party companies authorized by Google to work with publishers. These Authorized Buyers facilitate the application process and manage the relationship between publishers and AdX.
Contact a Google AdX Partner:
Research and identify a Google AdX Partner or Authorized Buyer that you want to work with. Google has a list of authorized companies on its website.
Reach out to the chosen AdX Partner to express your interest in obtaining an AdX MA account. They will guide you through the application process and requirements.
Application and Review Process:
The AdX Partner will assist you in completing the application for an AdX MA account. Be prepared to provide details about your website(s), traffic metrics, content quality, and compliance with Google policies.
Google will review your application and may perform a site audit to ensure that your website(s) align with AdX standards.
Approval and Integration:
If your application is approved, you’ll receive access to an AdX MA account. The AdX Partner will provide instructions for integrating AdX into your ad stack and setting up ad inventory.
Ad Placement and Optimization:
Start placing AdX ads on your website(s) and use the platform’s features to optimize ad placements and maximize revenue.
Compliance and Monitoring:
Continue to adhere to Google’s policies and maintain the quality of your website and ad placements. Google periodically reviews AdX accounts to ensure compliance.
Payment and Revenue:
You’ll earn revenue from AdX based on ad impressions and clicks. Google will typically pay you according to their payment schedule.
Please note that the process of obtaining a Google AdX MA account may evolve over time, and there may have been changes or updates since my last knowledge update in September 2021. It’s essential to work closely with a Google AdX Partner for the most up-to-date information and guidance on the application process.